Comments on: The Power of Social Media is NOT What You May Think http://www.almostliveproductions.com/blog/2009/08/17/the-power-of-social-media-is-not-what-you-may-think/ Interactive Strategy. Podcasting. New Media Wed, 25 Nov 2009 21:54:32 +0000 hourly 1 http://wordpress.org/?v=abc By: Joseph Kingsbury http://www.almostliveproductions.com/blog/2009/08/17/the-power-of-social-media-is-not-what-you-may-think/comment-page-1/#comment-715 Joseph Kingsbury Mon, 17 Aug 2009 21:44:07 +0000 http://www.almostliveproductions.com/?p=215#comment-715 Brian - I agree with your take, particularly the idea that social media in and of itself is still just a tool that requires skilled practitioners to be effective. In our work using social media to help clients build targeted relationships and drive sales, we often see the biggest value in the not just facilitating and extending the conversations that occur offline, but also the nearly serendipitous connections that happen when otherwise disconnected people engage around common business challenges. Joseph Kingsbury, Text 100 Brian – I agree with your take, particularly the idea that social media in and of itself is still just a tool that requires skilled practitioners to be effective. In our work using social media to help clients build targeted relationships and drive sales, we often see the biggest value in the not just facilitating and extending the conversations that occur offline, but also the nearly serendipitous connections that happen when otherwise disconnected people engage around common business challenges.

Joseph Kingsbury, Text 100

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