Generated by All in One SEO v4.9.10, this is an llms.txt file, used by LLMs to index the site. # Almost Live Productions Life on a seven second delay ## Posts - [Worthwhile Reading](http://www.almostliveproductions.com/blog/2011/04/25/worthwhile-reading/) - A good read from the folks over at ProBlogger: Why Your Self-Hosted Blog is More Valuable than Your Facebook Page - [Quiet Lately](http://www.almostliveproductions.com/blog/2010/03/08/quiet-lately/) - Yes, things have been fairly quiet around here lately. Between keeping up with the day-to-day, and writing over at Idaho Ad Agencies I've fallen behind 'round these parts. I'll work on changing that soon. - [You Should Be Reading: Luckie's 30-Day Social Media Makeover](http://www.almostliveproductions.com/blog/2010/01/24/you-should-be-reading-luckies-30-day-social-media-makeover/) - David Griner, Social Media Strategist at Luckie & Company, is presenting Luckie's 30-Day Social Media Makeover on The Social Path. This month-long series of tips is intended to help: 1. Clean up the clutter. 2. Get you feeling re-energized and productive. 3. Improve your search presence and bring continuity to your online identity. 4. Expand how - [An Analogy](http://www.almostliveproductions.com/blog/2010/01/16/an-analogy/) - Let's say you own, or even work for, a business of some sort. The type of business really doesn't matter. On any given day, the telephone rings. What do you do? You answer it. Why? Because on the other end of the line could be that important message from an existing customer, a call from - [Purple Carrots](http://www.almostliveproductions.com/blog/2009/11/20/purple-carrots/) - Did you know that historically, the orange carrot was just one of many varieties available? In fact, there was no single color of carrots – they came in several different hues: Orange, white, yellow, red. And yes, even purple. But then something changed. In the 16th and 17th centuries, Dutch growers developed the orange carrot - [I'm Presenting at Ignite Boise | 03](http://www.almostliveproductions.com/blog/2009/10/23/im-presenting-at-ignite-boise-03/) - I got word this morning that my speaking proposal has been accepted, and I'll be on stage at Ignite Boise | 03. The topic -- Weasel Words: How to Keep from Committing to Anything (Without Even Trying). And now that the initial sensations of shock, fright and terror have somewhat passed, it's time to get - [An Overview: The Basics of Social Media Program Planning](http://www.almostliveproductions.com/blog/2009/10/13/an-overview-the-basics-of-social-media-program-planning/) - On The BrandBuilder Blog, Oliver Blanchard gives a great overview of and insight into Best Practices for Social Media: The Basics of Program Planning. Included in this overview is a description of the four components of any social media program, and briefly covers each. According to Blanchard, those are Development, integration, management and measurement. This - [It's 3:00 AM. Do you know where your content is?](http://www.almostliveproductions.com/blog/2009/09/22/its-300-am-do-you-know-where-your-content-is/) - There was a time, not too terribly long ago, when you could just put some information on your website, people would visit, find it (usually after sitting through a two-minute Flash intro), and then go on with their browsing. Boy how times have changed. These days, if you want your content to be found, not - [Shift? Revolution? Pick your label...](http://www.almostliveproductions.com/blog/2009/08/31/shift-revolution-pick-your-label/) - Came across this video recently thanks to the fine folks at American Copywriter: The revolution is over, and the naysayers lost. Still think the marketing world hasn't been changed, or at the very least strongly influenced by the rise of social media? Think again. - [The Power of Social Media is NOT What You May Think](http://www.almostliveproductions.com/blog/2009/08/17/the-power-of-social-media-is-not-what-you-may-think/) - For the past few years, and this year in particular, social media has been the darling of the marketing and advertising world. The promise of reaching the customer where they already are online, coupled with meteoric rises in traffic to sites such as Facebook and Twitter have made this realm an incredibly attractive realm for - [Signs of Recovery](http://www.almostliveproductions.com/blog/2009/07/14/signs-of-recovery/) - These days, everyone is looking for some sign of recovery, indications that we may have turned the corner, or other signs of light at the end of the tunnel. They're looking in all sorts of different places -- the stock market, housing, advertising, crystal balls, you name it. Sure, you could follow the latest Gallup - [Differences Between Managers and Leaders](http://www.almostliveproductions.com/blog/2009/07/02/differences-between-managers-and-leaders/) - File this one in 'Today's Random Thoughts' There are those that use the terms Manager and Leader interchangeably, but there are dramatic differences. A Manager is one who sees chaos around them, and tries to control it. They try to quell the uprising, and maintain the status-quo. They're the ones who will do everything they - [Internal Culture and its Effect on Your Brand](http://www.almostliveproductions.com/blog/2009/06/24/internal-culture-and-its-effect-on-your-brand/) - Recently I came across an article on brandchannel.com from Morgan Daloisio, a manager with CMG Partners, discussing the impact that a company's internal culture and organization can have on the brand. A few excerpts from the article, Build Your Brand From the Inside Out: Employees have the power to either reinforce or break a brand’s - [New Work: Idaho Ad Agencies Blog](http://www.almostliveproductions.com/blog/2009/04/16/new-work-idaho-ad-agencies-blog/) - The Idaho Ad Agencies blog made its debut in March of 2006 as a way to keep up with the happenings in and around the agency world in Idaho. Since that time, it's readership grew steadily, and it had outgrown the limitations of its existing platform. Almost Live Productions migrated the entire site from the - [State of the Industry: Marketing, Advertising and Communications in Idaho](http://www.almostliveproductions.com/blog/2009/03/05/state-of-the-industry-marketing-advertising-and-communications-in-idaho/) - A look at the state of the marketing, advertising and communications industry in Idaho. - [Everyone is a Salesman](http://www.almostliveproductions.com/blog/2009/02/27/everyone-is-a-salesman/) - Today's quick thought -- Everyone is a salesman. It's just a matter of what you're trying to sell. Whether it involves a physical product, a service, or even a concept, everyone is selling something. It may not even be a conscious action, but in just about every time there's more than one person is involved in - [Thoughts on Facebook's Terms of Service](http://www.almostliveproductions.com/blog/2009/02/24/thoughts-on-facebooks-terms-of-service/) - Last week, much was made of the changes to Facebook's Terms of Service. It was sparked by a story on The Consumerist's website, which led to a flurry of activity in all corners of the online world. It even prompted Facebook founder Mark Zuckerberg to post a statement on Facebook's blog clarifying their stance. The - [The Secrets of Marketing in a Web 2.0 World - a Wall Street Journal Article](http://www.almostliveproductions.com/blog/2008/12/16/the-secrets-of-marketing-in-a-web-20-world-a-wall-street-journal-article/) - While there are those who have, and will say that there's nothing new in this article, The Secrets of Marketing in a Web 2.0 World from The Wall Street Journalgives a no-nonsense overview of the challenges those in and around the marketing world face as a result of that which is commonly known as Web 2.0. - [The Power of Podcasts](http://www.almostliveproductions.com/blog/2008/11/10/the-power-of-podcasts/) - A piece from Lisa Formica, Vice President of fmi direct, inc, was published on the MarketingProfs site last month discussing The Power of Podcasts. The entire piece is worth a read, and a few of the 'facts and figures' are worth repeating: Awareness of the term "podcasting" increased from 22% to 37% in the past - [Three Courses + Cake Rewind - the Boise Advertising Federation Podcast](http://www.almostliveproductions.com/blog/2008/09/24/three-courses-cake-rewind-the-boise-advertising-federation-podcast/) - Three Courses + Cake Rewind is a podcast produced by Almost Live Productions for the Boise Advertising Federation\'s Three Courses + Cake luncheon series. - [Podcasting - a Practical Example](http://www.almostliveproductions.com/blog/2008/09/17/podcasting-a-practical-example/) - The Orvis Fly Fishing Guide Podcast is an example of how businesses can use podcasting as an effective marketing medium to reach an active, interested audience - [Are Today's Agencies Ready for Tomorrow](http://www.almostliveproductions.com/blog/2008/08/29/are-todays-agencies-ready-for-tomorrow/) - As I was catching up on reading some older newsletters, I came across one that had an excerpt from an article written by Joe Marchese, dated July 1, 2008. Marchese’s main point seems to be that agencies, creative shops, marketers and such aren’t ready ready for, or have an organizational structure that supports social media - [The First Six Months - A Decade in the Making](http://www.almostliveproductions.com/blog/2008/08/06/the-first-six-months-a-decade-in-the-making/) - It’s been just over six months since I left the safety and comfort of gainful employment. And I haven’t looked back since. They say the first six months of starting a new business is among the most challenging, and I would have to agree. And I couldn’t have done it without the help of a - [A Visit to Wieden+Kennedy](http://www.almostliveproductions.com/blog/2008/07/03/a-visit-to-wiedenkennedy/) - Recently I had a unique opportunity to go to an event at the Portland, Oregon headquarters of Wieden+Kennedy. It was a whirlwind there-and-back type of trip, but was definitely worth it. I've written more detail about the trip, some observations, and a few takeaway thoughts over on the Idaho Ad Agencies blog. - [Learning the Lesson](http://www.almostliveproductions.com/blog/2008/06/05/learning-the-lesson/) - Here in Boise, Idaho, the news came out this week that Mortimer's, a fine-dining restaurant in downtown Boise, will be closing on June 21st. That, in and of itself, is not really news - restaurants open and close all the time. What sets this news apart is the reason that they're closing. The media has - [Search and Blogs - a powerful combination](http://www.almostliveproductions.com/blog/2008/04/29/search-and-blogs-a-powerful-combination/) - It's no big secret that search engines have an affinity for blogs, websites that incorporate blogs, etc. Case in point: A Google search conducted for the name "John" yields some interesting results. The first position belongs not to John McCain, John Lennon, or even the Gospel of John. No, the first position is currently held - [As heard on Marketing Over Coffee](http://www.almostliveproductions.com/blog/2008/04/15/as-heard-on-marketing-over-coffee/) - "If you don't have a blog, you're dead meat." - Christopher S. Penn. The Marketing Over Coffee podcast is an great show, hosted by John Wall and Christopher S. Penn. This particular quote came from the episode titled Increase Email Results Up to 4X, and was in reference to how Google has improved their indexing - [Content is King. But She holds the keys.](http://www.almostliveproductions.com/blog/2008/04/01/content-is-king-but-she-holds-the-keys/) - No doubt you've heard the maxim "Content is King." This holds true today just as much as it ever has. Using that same analogy, let's look at it another way. Content is King, yes, but Search is Queen. And, as is the case more often than any man ever wants to admit, it is the - [Content. Community. Action.](http://www.almostliveproductions.com/blog/2008/03/16/content-community-action/) - Content. Community. Action. In that order. Those three words may not seem like much, but they are the key ingredients to any new media, social marketing, or other web 2.0 activity. Here's what I mean: Content: It's been said over and over (and over and over): Content is king. Always has been, always will be. - [Just Tinkering](http://www.almostliveproductions.com/blog/2008/02/27/just-tinkering/) - Made a few adjustments to the Almost Live Productions site and blog overnight. If anything looks out of place, please let me know. - [Social Media Will Change Your Business](http://www.almostliveproductions.com/blog/2008/02/26/social-media-will-change-your-business/) - That's the headline from a recent story on the BusinessWeek website. The article is actually an update to a May, 2005 cover story, entitled "Blogs Will Change Your Business." The authors, Stephen Baker and Heather Green, updated the original article with new facts and figures, updated numbers, etc. Take some time and give this one - [Is it on your to do list?](http://www.almostliveproductions.com/blog/2008/02/11/is-it-on-your-to-do-list/) - Well, for 93% of businesses, it is. What, you ask? Web 2.0. According to a recent survey by Scene 7, more than 93% of businesses plan to add "web 2.0" capabilities during 2008, and half plan to do so within the next six months. Participants in the survey included retailers, manufacturers, agencies, and high-tech companies - [Social Media and Recession Fears](http://www.almostliveproductions.com/blog/2008/02/07/social-media-and-recession-fears/) - Much has been said and written lately about the "cloud of recession" that's on the horizon, and the effect that it will have on the economy. The overall concensus seems to that its not a question of if, it's a question of how bad. In the advertising and marketing world, that leads to the inevitable ## Pages - [Contact](http://www.almostliveproductions.com/contact/) - Contact information for Almost Live Productions - [About Almost Live Productions](http://www.almostliveproductions.com/about/) - In its older incarnation, Almost Live Productions was home to a range of interactive and new media marketing services, including podcast production, social media, search engine optimization, search engine marketing, blogging, copywriting and much more. Today, it's more of a personal collection of the random things that I come across on any given day, blog - [Welcome to Almost Live Productions](http://www.almostliveproductions.com/home/) - Almost Live Productions is a podcast production and social media consulting company in Boise Idaho. - [Portfolio](http://www.almostliveproductions.com/portfolio/) - The range and variety of projects and clients in the Almost Live Productions Portfolio provides great insight into the flexibility of services available. - [Almost Live Productions Blog](http://www.almostliveproductions.com/blog/) - [Distributed Content Management](http://www.almostliveproductions.com/services/distributed-content-management/) - Today's online environment is drastically different than it was just a few years ago. Customers now expect your content to be available across the social web. Videos? They're looking for your YouTube channel or your video podcast. Audio? They want to be able to subscribe to your podcast in iTunes. Company News and Information? They're - [Our Services](http://www.almostliveproductions.com/services/) - Almost Live Productions offers a wide range of podcast production and new media consulting services, including: New Media Strategy and Planning Distributed Content Management Podcast Production Blog Setup and Maintenance Web Copywriting Social Media Marketing Social Media Website Profile Maintenance Website Analytics, Tracking and Metrics Search Engine Optimization Search Enging Marketing Of course, as is ## Categories - [Links](http://www.almostliveproductions.com/blog/category/links/) - [News](http://www.almostliveproductions.com/blog/category/news/) - [Articles](http://www.almostliveproductions.com/blog/category/articles/) - [Trends](http://www.almostliveproductions.com/blog/category/trends/) - [Updates](http://www.almostliveproductions.com/blog/category/updates/) - [Thoughts](http://www.almostliveproductions.com/blog/category/thoughts/) - [Reference](http://www.almostliveproductions.com/blog/category/reference/) - [Observations](http://www.almostliveproductions.com/blog/category/observations/) - [Examples](http://www.almostliveproductions.com/blog/category/examples/) - [Podcasts](http://www.almostliveproductions.com/blog/category/podcasts/) - [Opinion](http://www.almostliveproductions.com/blog/category/opinion/) - [Recent Work](http://www.almostliveproductions.com/blog/category/recent-work/) - [Worth Reading](http://www.almostliveproductions.com/blog/category/worth-reading/) ## Tags - [social media](http://www.almostliveproductions.com/blog/tag/social-media/) - [new media trends](http://www.almostliveproductions.com/blog/tag/new-media-trends/) - [adweek](http://www.almostliveproductions.com/blog/tag/adweek/) - [forrester research](http://www.almostliveproductions.com/blog/tag/forrester-research/) - [web 2.0](http://www.almostliveproductions.com/blog/tag/web-20/) - [marketing](http://www.almostliveproductions.com/blog/tag/marketing/) - [businessweek](http://www.almostliveproductions.com/blog/tag/businessweek/) - 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