It’s been just over six months since I left the safety and comfort of gainful employment. And I haven’t looked back since.
They say the first six months of starting a new business is among the most challenging, and I would have to agree. And I couldn’t have done it without the help of a fantastic [...]

Recently I had a unique opportunity to go to an event at the Portland, Oregon headquarters of Wieden+Kennedy.  It was a whirlwind there-and-back type of trip, but was definitely worth it.
I’ve written more detail about the trip, some observations, and a few takeaway thoughts over on the Idaho Ad Agencies blog.

Here in Boise, Idaho, the news came out this week that Mortimer’s, a fine-dining restaurant in downtown Boise, will be closing on June 21st.  That, in and of itself, is not really news - restaurants open and close all the time.
What sets this news apart is the reason that they’re closing.
The media has been quick [...]

No doubt you’ve heard the maxim “Content is King.”  This holds true today just as much as it ever has.
Using that same analogy, let’s look at it another way.  Content is King, yes, but Search is Queen.  And, as is the case more often than any man ever wants to admit, it is the woman [...]

Content.  Community.  Action.  In that order.
Those three words may not seem like much, but they are the key ingredients to any new media, social marketing, or other web 2.0 activity.
Here’s what I mean:
Content:
It’s been said over and over (and over and over): Content is king.  Always has been, always will be.  But that’s nothing new.  [...]