Made a few adjustments to the Almost Live Productions site and blog overnight. If anything looks out of place, please let me know.
Monthly Archives: February 2008
Social Media Will Change Your Business
That’s the headline from a recent story on the BusinessWeek website.
The article is actually an update to a May, 2005 cover story, entitled “Blogs Will Change Your Business.” The authors, Stephen Baker and Heather Green, updated the original article with new facts and figures, updated numbers, etc.
Take some time and give this one a read. It’s worth it.
Is it on your to do list?
Well, for 93% of businesses, it is.
What, you ask?
According to a recent survey by Scene 7, more than 93% of businesses plan to add “web 2.0” capabilities during 2008, and half plan to do so within the next six months.
Participants in the survey included retailers, manufacturers, agencies, and high-tech companies that sell products or services online, according to the MarketingCharts report.
So, the question remains: Is this on your to do list?
Social Media and Recession Fears
Much has been said and written lately about the “cloud of recession” that’s on the horizon, and the effect that it will have on the economy. The overall concensus seems to that its not a question of if, it’s a question of how bad.
In the advertising and marketing world, that leads to the inevitable question of how much will be cut from marketing budgets, and what effect that will have on business.
But unlike previous recession periods, signs suggest that advertisers have other options. According to a recent Adweek article, “The looming economic downturn will inevitably lead to a decrease in ad spending, but marketers are likely to continue shifting money into social media, according to a new study.”
The articles goes on to reference a Forrester Research report that suggests marketers will expand into areas such as word of mouth, blogging and social networking in order to maintain an effective marketing presence even though budgets will likely be cut as the year progresses.
This is just one example of new media can be used to support and grow your business, even in uncertain economic times.