Well, for 93% of businesses, it is.
What, you ask?
According to a recent survey by Scene 7, more than 93% of businesses plan to add “web 2.0” capabilities during 2008, and half plan to do so within the next six months.
Participants in the survey included retailers, manufacturers, agencies, and high-tech companies that sell products or services online, according to the MarketingCharts report.
So, the question remains: Is this on your to do list?