Category Archives: Worth Reading

You Should Be Reading: Luckie’s 30-Day Social Media Makeover

David Griner, Social Media Strategist at Luckie & Company, is presenting Luckie’s 30-Day Social Media Makeover on The Social Path.  This month-long series of tips is intended to help:

1. Clean up the clutter.
2. Get you feeling re-energized and productive.
3. Improve your search presence and bring continuity to your online identity.
4. Expand how you see social media, and maybe even try something new.

David, and everyone else involved at Luckie & Company, has provide a great list of tips so far, and will continue to do so throughout the month.  It’s worth the time to go give it a look.

An Overview: The Basics of Social Media Program Planning

On The BrandBuilder Blog, Oliver Blanchard gives a great overview of and insight into Best Practices for Social Media: The Basics of Program Planning.

Included in this overview is a description of the four components of any social media program, and briefly covers each.  According to Blanchard, those are Development, integration, management and measurement. This is important to point out because it lays the foundations for structure and the assignment of specific roles within the context of Social Media.

Blanchard goes into more detail about the four roles, and their purpose as building blocks in a well-structured social media program.  It is written mainly for the enterprise space, but the ideas he presents can easily be applied in any number of settings.

Take the time to give it a read.

(Thanks to Tac Anderson for the find, and for posting it via FriendFeed)