Tag Archives: search

Search and Blogs – a powerful combination

It’s no big secret that search engines have an affinity for blogs, websites that incorporate blogs, etc.

Case in point:
A Google search conducted for the name “John” yields some interesting results.

The first position belongs not to John McCain, John Lennon, or even the Gospel of John.  No, the first position is currently held by John Battelle, founder of Federated Media and author of Searchblog.

More proof of the weight that Google’s search algorithms place on the frequently updated content that a blog can provide.

Content is King. But She holds the keys.

No doubt you’ve heard the maxim “Content is King.”  This holds true today just as much as it ever has.

Using that same analogy, let’s look at it another way.  Content is King, yes, but Search is Queen.  And, as is the case more often than any man ever wants to admit, it is the woman in the relationship that holds the power – be it time, money, access, you name it.  If you want to get to the King, you have to go through the Queen.

Continue reading Content is King. But She holds the keys.