Content.  Community.  Action.  In that order.
Those three words may not seem like much, but they are the key ingredients to any new media, social marketing, or other web 2.0 activity.
Here’s what I mean:
Content:
It’s been said over and over (and over and over): Content is king.  Always has been, always will be.  But that’s nothing new.  [...]

That’s the headline from a recent story on the BusinessWeek website.
The article is actually an update to a May, 2005 cover story, entitled “Blogs Will Change Your Business.”  The authors, Stephen Baker and Heather Green, updated the original article with new facts and figures, updated numbers, etc.
Take some time and give this one a read.  [...]

Well, for 93% of businesses, it is.
What, you ask?
Web 2.0.
According to a recent survey by Scene 7, more than 93% of businesses plan to add “web 2.0″ capabilities during 2008, and half plan to do so within the next six months.
Participants in the survey included retailers, manufacturers, agencies, and high-tech companies that sell products or [...]

Much has been said and written lately about the “cloud of recession” that’s on the horizon, and the effect that it will have on the economy. The overall concensus seems to that its not a question of if, it’s a question of how bad.
In the advertising and marketing world, that leads to the inevitable question [...]